Had an interesting discussion with The Weekend group ytd. This group started on the last day of 2009, when all of us, who were passionate about social media, felt that social media was becoming too ‘commercialised’.
Case in point: Blogging
What used to be bloggers who were passionate about writing or blogging for various other reasons, became bloggers who blog just to get noticed or to get paid. Yes, you know who you are.
I was asked this question: If a PR practitioner offered me money to blog about a particular product, would I do it?
My answer?. Yes, of cos I would. Who in the right mind would reject monetary gifts?. But if the person for whom I’m writing for were to take what I wrote, edit the whole thing and ask me to post it, I would flatly reject him/her.
Reason being the article has lost the essence of orginality. Look, I’m not saying paid advertorials are bad things and nobody should do it, but the orginality of the writing should be felt be the person who’s reading it even though there’s a ‘ADVERTORIAL’ screaming at the top of the post.
Well, even though after a few hours of discussion, which eventually came to nought, I learned something. I realised how difficult it was for PR practitioners to create the BUZZ that they want for a particular product if bloggers become to ‘commercialised’.
I can’t wait for the next meeting.