The Weekend

Had an interesting discussion with The Weekend group ytd. This group started on the last day of 2009, when all of us, who were passionate about social media, felt that social media was becoming too ‘commercialised’.

Case in point: Blogging
What used to be bloggers who were passionate about writing or blogging for various other reasons, became bloggers who blog just to get noticed or to get paid. Yes, you know who you are.

I was asked this question: If a PR practitioner offered me money to blog about a particular product, would I do it?

My answer?. Yes, of cos I would. Who in the right mind would reject monetary gifts?. But if the person for whom I’m writing for were to take what I wrote, edit the whole thing and ask me to post it, I would flatly reject him/her.

Reason being the article has lost the essence of orginality. Look, I’m not saying paid advertorials are bad things and nobody should do it, but the orginality of the writing should be felt be the person who’s reading it even though there’s a ‘ADVERTORIAL’ screaming at the top of the post.

Well, even though after a few hours of discussion, which eventually came to nought, I learned something. I realised how difficult it was for PR practitioners to create the BUZZ that they want for a particular product if bloggers become to ‘commercialised’.

I can’t wait for the next meeting.



Filed under Social Media

2 responses to “The Weekend

  1. I believe this has been talked about countless time here. But what defines Buzz? Having as many blogs talking about it = buzz? Or having a great campaign that’ll generate conversations on its own = buzz? Then again, with so much buzz out there, its hard to be THE buzz isn’t it?

    And how can reader define what’s Advertorial and what’s not when bloggers themselves aren’t experienced (or not told) the differences between an adv vs an editorial or review? Some label every engagement (not paid) as advertorials…

    Like what you said, no one will say no when paid to blog freely on a product/ service or topic. (Except for some strange ones out there…) But the take from the company is why would they pay if the blogger is free to say whatever they want, and even saying bad things about us? (This I’ve heard too many times, and explained too many times, but still no one company is willing to accept the fact nor are they 100% confident that their product/brand will not get any negativity.)

    It’ll be great if the Product folks, PR folks and Marketers can come together in social media. But it doesn’t seem to be happening. Everyone’s running silo now. Resulting in efforts being duplicated (and wasted).

    Time for change? Who’s ready?

  2. tauhuayboy

    Thanks for the comment, Claudia. That is why ‘The Weekend’ was created. So that the PR folks and the bloggers can come togt and talk.

    We are having a meeting tmr at Hackerspace tmr. Come along if you want 🙂

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